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Anti-Aging New Attitude Towards Aging Growth Potential
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Nu Skin addresses aging in a different way by targeting the sources of aging. |
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There are approximately 450 million baby boomers worldwide (source: MIT AgeLab). The over-50 segment is the fastest growing global population and predicted life expectancies are historically high. |
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The consumer cluster for anti-aging products expands from middle-aged and older consumers to younger consumers between 26 to 38 years. |
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91 million U.S. consumers tried anti-aging products and procedures to diminish visible signs of aging. |
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The market for anti-aging vitamins and supplements has an expected growth rate of nearly 50% from 2009 to 2015. |
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Higher per capita spends on anti-aging products in mature markets turbo-charge the demand for premium products. |
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The lifestyle and behavior appropriate to each of these phases in our lives has changed accordingly |
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Consumers want products that will help alleviate aging related conditions, such as heart, bone, joint, and digestive concerns. |
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40s are the new 30s - 30s the new 20s - 60s the new middle age |
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The U.S. market for anti-aging products is projected to grow 76.25% by the end of 2015. The 75 million strong baby boomer population in the United States is a key growth driver for anti-aging products.
In Europe, 25 to 34 year olds are the most important users of anti-aging products.
Most Japanese consumers use anti-aging products irrespective of their age.
The Asia-Pacific market is providing tremendous export opportunities for U.S. and other foreign companies.
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